What Is SEO and How Does It Work? A Beginner's Guide

You've probably heard of SEO before, but aren't totally sure what it is or how it works. Don't worry, you're not alone! SEO stands for search engine optimization and it's all about getting a website to appear higher in search engines like Google. Basically, SEO is the secret sauce that can take a website from the bottom of page 10 on Google to the top of page 1. It's a crucial part of digital marketing because studies show most people don't look past the first page of search results. This beginner's guide will explain exactly what SEO is, how it works, and some tips to improve your website's search ranking so more people can find your content. Whether you're a total newbie or looking to brush up on the basics, you'll learn the key SEO strategies you need to know. What Is SEO? A Basic Definition Search engine optimization or SEO refers to optimizing your website to rank higher in the search results of engines like Google, Bing and Yahoo. The...